Market Research

Are you looking to expand into a new market? Market research information is crucial for making sound business decisions, and CFCL's professionals can provide timely and accurate market data that will help fuel your growth.

High-quality market information can increase your understanding of consumer habits and local markets. It can reveal your competitive advantages in a given market and help you prioritize your marketing efforts according to potential profits. It can answer questions such as:

• Where and how should I market my product?
• Do I need a local distribution network?
• Who are my competitors?
• What would be the best location for my store?
• Would a price reduction increase my sales? Would a price increase hurt sales? By how much? What about other incentives?
• How much should I charge for my new product?
• What features, styles, colours would be most successful?
• Do I need to advertise? Is my current advertising effective? What changes should I make for the local market?
• What are my long-term chances of success in my industry? Is globalization going to affect my current markets?

CFCL Consulting can help you determine your market entry, confirm your marketing strategy, or help you position your company.
Given the unique nature of each business, CFCL consultants customize their services to your specific project, and can respond to a large variety of needs, including: 

• Sales and market research: market potential, market-share analysis, location studies, sales analysis, test markets, distribution channels, value-vs.-cost studies, studies on the impact of sales incentives (coupon, rebates, etc.)
• Product research: new product modelling, competitive product studies, pricing
• Business research: short- and long-range forecasts, business trends, profit/value analysis